1. How are you different from a design agency?
Unlike a design agency, a freelance designer like me works on a solo basis. Clients will enjoy the luxury of having direct contact with me rather than through an account executive who acts as the middleman between the client and designer. While agencies may see the client as a number, I am able to dedicate more time and energy to the clients’ works and see you as an individual rather than a number.
2. Are you cheaper than a design agency?
When compared to boutique design agencies, my costs are generally lower and clients can enjoy great designs at a fraction as design agencies have much higher overhead costs. On the other hand, design agencies can offer more integrated solutions and faster turnaround time for large-scale projects due to having a team of professionals compared to a solo-preneur like me. Many design agencies usually enjoy lower economies of scale and in some cases, some services they offer can be cheaper than mine. Regardless of costs, you will still need to check the portfolio of each agency to determine if their styles will suit your needs as cheaper does not necessarily mean better. You should evaluate your needs and the scale of your project to consider if you should seek a design agency or a freelance designer.
3. How are you different from other designers?
Different designers have different styles and level of experience. Some designers are more skilled in corporate design than others, while some specialise in branding and identity, and others may specialise in other areas. For me, I consider myself to be flexible and diverse and being able to wear different hats to cater to different styles. My experience in both working in the UK and Singapore has established me as being able to blend design to different cultures and settings. You can check out my portfolio
to consider if my style is suitable for your needs.
4. How do I select a good and suitable designer?
No two designers are the same and some designers are better at certain skills than others and/or have different styles. It is important to look through the designers’ works and determine if his or her style will suit you. Another good way is to meet the designer in person and determine the chemistry between the two of you. A good designer will take the time to get to know you and your project goals, walk you through the process and give value-added advice on how to better your brand and design.
5. Why should I hire you over a junior designer?
Junior designers can possess great portfolios but many lack the job experience in dealing with clients and can take a longer time in their execution in comparison to seasoned designers. If you are looking for someone who has years of experience, who knows what they are talking about and who can lead and art direct without you pulling your hair in frustration to help them do their job, I am definitely the key choice for you. If a cheap budget is what you are aiming for, you can seek interns or junior designers. But bear in mind that you get what you paid for.
6. Why is it that when I print out an image from the web, the colours look different?
Screen colours for electronic devices make use of RGB colours while print colours make use of CMYK. What you see on screen cannot be relied as the accurate projection of the colours on print as CMYK colour space excludes all the colours in the colour spectrum that RGB includes. If you are very particular on how your colours appear on print, I can offer Pantone colour presentations upon request, which will help you make the right choices for your printing needs.
7. Design is so easy that even a 5-year-old can do it. I also can, and I don't think a logo should cost more than $5.
This is one of the common misconceptions (Mmm…then why would you seek me in the first place? ). Take a logo for example – it is easy to judge at first sight that the logo is “easy to do”, that “even a 5-year-old can do it”. What you are looking at is the finished product. What you are not looking at is the process behind each logo, the countless of hours of research and sketches so as not to make your logo look the same as your competitors, and the multiple options and revisions requested in order to further perfect that logo. You’re not just paying for the product, but also the man-hours behind its creation. There are sites out there that over-promise that a logo can be done in a few minutes and even D.I.Y with their long list of selections of icons. What they do not tell you, is that because those icons are their copyright, you are only given a royalty-free pass to use them. Even if they give you the option to change certain colours of elements of that icon on their system, by law, you cannot claim or own copyright of your logo, neither are you allowed to trademark on that design. My logo design for each client is unique, carefully thought out and clients get to own the copyright of that logo on the condition of full payment. I will also carry you through the process of choosing your colours for print and digital, icon usage and a whole list of comprehensive solutions to your logo. (If a 5-year-old can do it, can I hire that 5-year-old?)
8. I paid for your design, therefore I have full copyright to it, right?
According to international copyright law, copyright of the artwork belongs to the creator, and in this case, the creator is me, the designer, even if you commissioned me to create it. Just because we paid for Adobe software does not mean that we own the copyright to the creation of the software. Royalty-free images remain the property right of their respective creators despite people paying for their use. Except for logo design, I do not normally give copyright to clients, but I do give paying clients exclusive rights to the artwork, which protects both client and creator from unlicensed publishing by third-parties. To have full copyright transfer of artwork to the client, I may do it for an agreed additional fee upon request under certain conditions that has to be agreed by both parties.
9. Do you accept projects from outside Singapore?
Absolutely. I have worked for clients from Singapore, UK and USA before, and am ready to take on more from other parts of the world.
10. I am an overseas client. How do I pay you?
All payments from overseas can be made via PayPal (a link will be sent to you) or bank transfer. A 50% non-refundable deposit is required prior to the start of the project after signing a contract with me. The last payment is to be made before the delivery of the final artwork.
11. Do you offer printing services?
Nope. I’m not a printing house. As a freelance designer, I will only provide the artwork to you in print-ready format. This gives you greater flexibility in choosing any printer you want. You can also have me liaise with your printer if you are unsure on how your final artwork will look like.
12. I am a design agency. Can I hire you on a freelance basis?
Absolutely. Feel free to get in touch with me
13. Are there any kinds of work you avoid?
Apparently, yes. I avoid doing work that promotes gambling, alcoholism, pornography and any other thing that can cause or encourage serious offense towards others, and/or that goes against my conscience and beliefs. In such cases, you are free to seek other designers out there who are open to such projects. I also do not accept speculative work.