Client: Champ
Year: 2012
Country: Singapore


K&G Marketing needed a new logo for their Taekwondo equipment brand called Champ. Utilising the Korean colours of blue and red, the icon was created to resemble 2 arrows to represent swiftness and the human body, and one of the tails is ‘kicked’ upwards to resemble the kicking techniques common in Taekwondo.

Champ logo

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