Client: City College
City College is a private school offering secondary school education in Singapore. It has garnered an established reputation of producing students exceeding the national average score each year.
Shot with an old DV video camera to capture the amateur feel on purpose, these videos were made to promote City College to their potential international students in South East Asia. The idea was to based on student-to-student referrals, promoting the students’ view and feedback about the teachers at City College, and about City College as a whole. Response from potential students was reported to be positive.
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