Client: KingsKey Global
Year: 2016
Country: Singapore

KingsKey Global is a people developer with aims to building lives and empowering minds for better life, better family and better world.

Facebook Ad Designs, Copywriting and Marketing

KingsKey organised the Asia Parenting Conference 2016 which had veteran experts on the panel who provide tips and keys on how to nurture a holistic and happy child who can also achieve great goals in life. I was tasked in creating these Facebook carousel advertisement banners as part of their marketing campaign, and also got involved in strategic Facebook marketing via audience targeting and copywriting.

Logo

KingsKey’s flagship brand, LifeKeys focus on providing holistic training and coaching to kids. Working with another graphic designer named Jonathan Po, I was tasked to lead in the creative direction for the new logo of LifeKeys. In order to remain consistent with KingsKey’s main logo, the new LifeKeys logo was given a more organic look to appeal to the kids. A flower was used with its petals resembling rays of the sun to represent positivity, while the stalk and leaves resemble the shape of the key. Overall, the use of a plant connotes growth, progress and non-structured creativity.

Standees

These standees were designed for the Asia Parenting Conference 2016 that KingsKey organised, and to promote their LifeKeys programmes.