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Client: MTV
Year: 2006
Country: London, England

As part of the D&AD Student Awards 2006 entry and in collaboration with illustrator, Yvette Yang, this logo iconic adaption included merchandise and video were based on a tongue-in-cheek feel common to MTV’s branding, playing around the idea of sacrifice.


MTV poster
MTV poster
MTV poster


Even though this video did not end up as a winning entry for MTV, this video managed to be featured in the top 30 student videos selected for screening at the ODEON cinema in Maidstone, UK in 2006.

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