Comissioned by: Harddrive, BBDO
NETS is Singapore’s leading payment network and operates the national PIN Debit scheme, and also provides solutions and services that changes the way payment is used.
Motor Card Design
NETS needed a new design aimed at motorists so that they can use the card for their vehicles to be used in their IU devices. The design adopted the skyline of Singapore, while using the movement of light to represent moving traffic. Unfortunately, the POSB Everyday Card was published with similar skyline right before this design could be launched, so it was shelved. Still I am proud that this design was approved by NETS prior to the launch of POSB’s card.
This card holder was designed during the time of the Word Cup 2010. The card was to be inserted into the slits that were created into the design, while at the back, it contained a peel-off sticker in the form of a soccer ball.
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