Client: Clarion Events
Started out by Clarion Events, Public Safety Indonesia is an event that seeks to address security and public safety issues with advanced technology in Indonesia.
In order to reflect security and digital technology in the advancement of safety, a target spot with rotating lens motion is used in the design. The design had to be simple, easily understood at first glance and without unnecessary graphical embellishment in order to stay sensitive to Indonesia’s culture.
Variations of the logo were designed to accomodate how the brand would look on different mediums.
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