Client: Singapore Machinery Co. (SMC)
Singapore Machinery Co. (SMC) sells manufacturing machinery to garment, textile and upholstery manufacturing industries. Their logo needed a revamp. This updated logo shows the ‘S” in the signature structure of their key product, the SmartMRT, which is an automated hanger system. The ‘M’ is shaped like a sewing machine, which is another of their products that they sell. The caligraphic Chinese font was used to reflect the company’s strong Chinese heritage.
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