Client: Wicked: The Untold Story of the Witches of Oz
Commissioned by: HG Advertising
Year: 2011
Country: Singapore

Wicked: The Untold Story of the Witches of Oz is a famous broadway musical which spotlights the untold stories of characters from The Wizard of Oz.

E-Direct Mailer (EDM)

Wicked, The Musical needed something very simple yet with impact to remind their audience that their show was starting soon. Hence Oz’s ‘Z’ logo was used with a glow and light bulbs to make it look subtly magical and a reminder of a concert show.