Illustration for Simmons

This series of illustrations were hand drawn and digitised for Simmons, featuring three influential women associated with the brand’s legacy: Eleanor Roosevelt, Empress Cixi, and Song Qingling. The art direction of adopting continuous fluid line drawings was developed to complement and seamlessly integrate with Simmons’ existing illustrated panels displayed in its showrooms, creating a cohesive visual language across the brand experience. As part of Simmons’ marketing campaign, these heritage portraits celebrate the brand’s long-standing legacy of trust, reliability, and quality through the stories of remarkable women who chose Simmons beds.