Borden Eagle’s POS Design

To increase attention towards Borden Eagle's flagship Eagle Brand Medicated Oil (a.k.a "Green Oil") and expand to a wider demographic, this point-of-sale display used bright, vibrant colours and bold typography while staying true to its brand theme. Images of varied demographics ranging from kids to the elderly were displayed on large die-cuts of the partial shape of the Green Oil's signature bottle, and placed on four corners of the display. This POS display was placed at 7-Eleven in Terminal 1 of Changi Airport.