Creative Direction for ASES

ASES needed a cohesive brand identity to strengthen its presence in the marine and offshore industry. I led the creative direction and graphic design across multiple touchpoints, from developing the company logo and visual identity to designing a responsive website, marketing materials and print collateral. The result was a consistent, professional brand experience that enhanced ASES's credibility, improved brand recognition, and supported its business development and marketing efforts across print and digital platforms.

To stand out from its competitors, ASES steered away from traditional and cliché colours commonly used in its industry, and adopted magenta as its key brand colour. The letters of ASES were connected to indicate the company’s streamlined efficiency, pointing towards a circle that resembled the degree symbol. The full company name was spread out in a circle to represent ASES as a holistic solution provider.