Creative Direction & Branding for Pho Viet

Marking its debut into the Singapore food scene, Pho Viet's strategic art direction saw its brand given a modern touch while preserving its cultural Vietnamese essence. Vibrant, colourful visuals paired with contemporary typography created a harmonious blend of tradition and modernity, giving the restaurant an inviting and appetising appeal.

Pho Viet’s logo is represented by a bowl of flowing noodles being lifted up by a pair of chopsticks positioned in a knitting posture. The overall logo is simple, memorable and contemporary.

Working together with photographer, Gareth Gay of CraftsmenSG Productions and food stylist, Alicia Chow on Pho Viet’s photography branding, Pho Viet’s tri-fold menu was given a vintage Vietnamese feel that complemented well with the restaurant’s industrial interior setting.

A few fun and interesting facts about Vietnamese cuisine were written and included on the menu to entertain customers while they waited for their food.