Design Strategy for SingTel’s Data Campaigns

Commissioned by BBDO Singapore, I was tasked to design a range of promotional material ranging from hand-held print collateral to large-format graphics that promoted targeted mobile data plans for diverse audience segments across Singapore. Each print collateral was strategically designed with engaging visuals that aligned with its tailored messaging and attractive promotional offers to resonate with specific demographics, including students, working professionals, and families. The results strengthened SingTel's brand visibility, enhanced customer engagement, and effectively communicated the value of each mobile data plan across multiple touchpoints.