Client: M1
Year: 2011
Commissioned by: HG Advertising

M1 is one of the major telecommunications companies in Singapore with a wide network coverage.


This pocket-size brochure was designed with the traveller in mind, whom M1 was targeting for their overseas call and data plans at that time.

M1 brochure

Outdoor Advertisement

Within the same campaign, a poster was created and posted on the outdoor advertisement panels at MRT train stations everywhere in Singapore. It was also visible on bus stops.

M1 outdoor advertisement


Advertisement design aimed at youths who read Seventeen magazine. This advertisement was featured on the back covers of Seventeen magazines.

M1 Seventeen advertisement
M1 Seventeen advertisement

Video Advertisement

This video graphic animation created on Adobe Flash was inspired by the Windows’ flipping tiles was shown on a screen of a life size Nokia Lumia handset at M1 stores in early 2012.

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