This website copy for Scent Story, a handmade candle company, was optimised to make the messaging better communicate the brand’s unique value and create a more engaging customer journey that included a warm, tongue-in-cheek tone of voice without sounding pushy. From front-face product descriptions to backend SEO snippets and meta descriptions, the writing was enhanced with SEO-relevant keywords and phrases that increased searchability and in turn, sales conversions.
