Frequently Asked Questions (FAQs)

When compared to boutique design agencies, my costs are generally lower and clients can enjoy great designs at a fraction as design agencies have much higher overhead costs. On the other hand, design agencies can offer more integrated solutions and faster turnaround time for large-scale projects due to having a team of professionals compared to a solo-preneur like me. Many design agencies usually enjoy lower economies of scale and in some cases, some services they offer can be cheaper than mine. Regardless of costs, you will still need to check the portfolio of each agency to determine if their styles will suit your needs as cheaper does not necessarily mean better. You should evaluate your needs and the scale of your project to consider if you should seek a design agency or a freelance designer.

Different designers have different styles and level of experience. Some designers are more skilled in corporate design than others, have strong illustrative styles and some specialise their niche areas elsewhere. I specialise in below-the-line advertising with experience in various industries such as events, hospitality, music, retail, fashion, entertainment and branding. My experience in both working in the UK and Singapore has established me as being able to blend design to different cultures and settings. You can check out my portfolio to consider if my style is suitable for your needs.

 

 

 

There are junior designers who have great portfolios but many lack the job experience in dealing with clients and can take a longer time in their execution in comparison to seasoned designers. If you are looking for someone who has years of experience, who knows what they are talking about and who can lead and art direct without you pulling your hair in frustration to help them do their job, I am definitely the key choice for you. If a cheap budget is what you are aiming for,  you can seek interns or junior designers. Bear in mind that you get what you paid for…

 

 

 

 

Screen colours for electronic devices make use of RGB colours while print colours make use of CMYK. What you see on screen cannot be relied as the accurate projection of the colours on print as CMYK colour space excludes all the colours in the colour spectrum that RGB includes. If you are very particular on how your colours appear on print, I can offer Pantone colour presentations upon request, which will help you make the right choices for your printing needs.

This is one of the common misconceptions (Mmm…then why would you seek me in the first place? ). Take a logo for example – it is easy to judge at first sight that the logo is “easy to do”, that “even a 5-year-old can do it”. What you are looking at is the finished product. What you are not looking at is the process behind each logo, the countless of hours of research and sketches so as not to make your logo look the same as your competitors, and the multiple options and revisions requested in order to further perfect that logo. You’re not just paying for the product, but also the man-hours behind its creation. There are sites out there that over-promise that a logo can be done in a few minutes and even D.I.Y with their long list of selections of icons. What they do not tell you, is that because those icons are their copyright, you are only given a royalty-free pass to use them. Even if they give you the option to change certain colours of elements of that icon on their system, by law, you cannot claim or own copyright of your logo, neither are you allowed to trademark on that design. My logo design for each client is unique, carefully thought out and clients get to own the copyright of that logo on the condition of full payment. I will also carry you through the process of choosing your colours for print and digital, icon usage and a whole list of comprehensive solutions to your logo. (If a 5-year-old can do it, can I hire that 5-year-old?)

According to international copyright law, copyright of the artwork belongs to the creator, and in this case, the creator is me, the designer, even if you commissioned me to create it. Just because we paid for Adobe software does not mean that we own the copyright to the creation of the software. Royalty-free images remain the property right of their respective creators despite people paying for their use. Except for logo design, I do not normally give copyright to clients, but I do give paying clients exclusive rights to the artwork, which protects both client and creator from unlicensed publishing by third-parties. To have full copyright transfer of artwork to the client, I may do it for an agreed additional fee upon request under certain conditions that has to be agreed by both parties.

Nope. I’m not a printing house. As a freelance designer, I will only provide the artwork to you in print-ready format. This gives you greater flexibility in choosing any printer you want. You can also have me liaise with your printer if you are unsure on how your final artwork will look like.

Absolutely. Feel free to get in touch with me.

Apparently, yes. I avoid doing work that promotes gambling, alcoholism, pornography and any other thing that can cause or encourage serious offense towards others, and/or that goes against my conscience and beliefs. In such cases, you are free to seek other designers out there who are open to such projects. I also do not accept speculative work.