Creative Consultancy
It’s not uncommon for businesses on a budget hasty in getting their brand visuals off the ground without much thought process being put in during their initial stages.
Yes, time is money, but so is quality and credibility.
Such untimely decisions can result in subpar designs that fail to stand out, undermining your business credentials with your audience. Even worse, cheap knock-offs can actually put businesses in serious legal issues with copyright and trademark infringements, leading to more unnecessary spending on design overhauls!
On the other hand, if you found your graphic designer that fits, great! However, your designer’s primary focus is on artistically executing individual components of your marketing collateral, rather than delivering a broader focus on the bigger picture.
With creative consultation, you benefit from getting in-depth analysis and professional creative direction that produce better informed choices on your brand designs, with reduced risks and higher R.O.I in the long term. In fact, a study by Lucidpress proved that consistent brand presentation can increase your revenue by up to 23%!
Here, I take a top-down, all-rounded approach that combines comprehensive strategies towards ideation, conceptualisation and creation of captivating visuals that stay true to your brand story. These are then optimized for cross-channel and omnichannel experiences, leaving a lasting impact on your target audience.
Simply put,
You don’t want to look like everyone else.
You want to be YOU.
Combining creative excellence with functionality, and utilizing data-driven insights and customer research that drive effective design solutions, my holistic creative consultation process is as follow:
1
Research & analysis
of your brand mission and purpose, your customer base and your competitors, so as to find your competitive edge and set a clear vision of your brand positioning and business goals. Unsatisfied with the outcome of an existing design strategy? Let me diagnose your current strategy and offer a third-eye perspective on feasible improvements.
2
Develop an effective strategy
with the relevant art direction and aesthetic to establish the style guide and design identity of your brand, which will align with your business objectives and marketing strategy to resonate with your target audience.
3
Implement the strategy
by working closely with your team in the effective execution of your visuals to ensure consistency and coherence across your marketing channels. I will also act as a liaison bridge between your marketing and creative teams for more effective communication and efficient collaboration, as well as mentor your designers to help them progress and grow in their roles. For more complex projects that require cross-functionality, I offer collaborations with a network of established creative professionals to execute your plans.
4
Evaluations and adjustments
are made during the course of your marketing campaigns, using data-driven insights and feedback to determine the success of your brand collateral and assets through your marketing channels. These will help with the ongoing improvement of your graphic design in order to enhance your customer experience.
Better than just graphic design
Whether you are creating or rebuilding your brand, or need ongoing creative support, let me provide you the creative expertise on a flexible basis catered to your needs, so that you can free up your time to focus on growing your business.