Drink Packaging Design for Footprints

Footprints' Alkaline Water range required a vibrant packaging design to spotlight its two refreshing flavours—lemongrass and lemon-lime. Hand-drawn illustrations of the lemongrass, and lemon and lime fruits, paired with background organic shapes, enhanced shelf appeal and attracted a broader audience.

To cater to the Korean and international markets, bold colours were used, typography placement was given a playful slant, and a light pastel gradient background helped the key visuals to stand out.