Logo Design for Guan Heng

Guan Heng is an established Singaporean hawker stall famous for serving affordable, quality noodles that bring joy to every generation. To reflect its ethos and legacy, its logo was given a revamp to reveal a design that weaves its past and present. Hand-drawn by a calligraphic artist, the words “源興” were given a modern touch that amplified the heart of tradition, with “興” cradling a wok and the savoury “smoke” shaped from the “氵” of “源.” Paired with a clean, contemporary English font, Guan Heng's logo design tells a story that spans from the humble kitchens of the 1960s to today’s bustling noodle bowls.