Art Direction & Design for Ice Magic

Ice Magic, Asia’s largest indoor winter playground needed a festive makeover with a clear goal: to brand itself as a magical, immersive Christmas experience that everyone can enjoy. Building on its existing brand palette and iconic mascots, I provided the art direction to redesign its event's collateral - from massive walls and event booths to digital banners and merchandise - adding vibrant and colourful seasonal elements that brought the brand’s winter wonderland to life. The result was a boost in popularity in visitor numbers due to its confident brand image that contributed to its successful engagement.