ASES Web Design & Web Content

ASES’s website was designed with a product catalog that uses the e-commerce engine without the shopping cart function, due to the heavy-duty nature of each product and varying geographical and tax regulations that affect the pricing of each product to various countries. Instead, a product enquiry function tied to each specific product was added for convenient correspondence between the supplier and its customers, rather than going through the generic “Contact” section of the homepage. This improved the user experience of the website. The writing tone was inviting, warm and professional without the “hardiness” generically associated with the industrial sector.