Creative Direction for U-Mei Interior Design

Here, I led the creative direction for U-Mei Interior Design, crafting a refined brand identity and responsive website that captured the studio's aesthetic, communicate its expertise, and create a cohesive digital experience for prospective clients.

The u-mei logo design embodies the values of being modern, contemporary and chic. In order to exude those values, a sheared rectangle is used in the 优, as a representation of redefining space and shape. It also represents an open door, a sign of welcome as the first part of its name. The namecard was designed to reflect the brand and its modern simplicity.

For its website, U-Mei's brand colours of black, white and grey were used to convey the interior design company as being chic and timeless, as well as to reflect the company as being reliable and straight-on-point. The content writing centred on "trust", which is the bedrock of the company's ethos. No exclamation marks were used, and a calm and collected tone of voice without any hard-sell effectively communicated that U-Mei keeps to its word without any jargon. To reflect U-Mei Interior Design as a contemporary and forward-thinking company, the design of its website adopted its brand's black and white tones while keeping it simple and on-point. The content writing centres on a calm tone-of-voice without hard-sell jargon, so as to effectively communicate U-Mei as a reliable and trust-worthy company that is straight to the point.